CNBC has a backstage pass to Mr. Worldwide and Michelle Caruso–Cabrera gets to sit down with the man behind the music.
Armando has taken the world by storm not just with his high-energy live performances, but with his countless product endorsements and business partnerships. So, what drives a successful global recording artist to this level?
CNBC gains unprecedented access to Mr. Worldwide as he speaks candidly about his early days to entertainment domination to growing his empire on stage and off in a one-hour special, Pitbull: Fame & Fortune, reported by CNBC correspondent Michelle Caruso-Cabrera premiering Tonight – Thursday, October 22nd at 10pm ET/PT | 9pm CST and will simulcast on NBC Universo.
Check out this description of the program below!
He’s a businessman, a musician, a marketing machine and a world-wide sensation. Armando Christian Perez aka Pitbull has taken the world by storm not just with his high energy live performances, but with his countless product endorsements and business partnerships. So, what drives a successful global recording artist to this level? For Armando Christian Perez, it’s a remarkable self-awareness of life at the top of the charts; a byproduct of the tenacity that took him from street hustler to multicultural, multimedia icon. In CNBC‘s Pitbull: Fame and Fortune, CNBC Chief International Correspondent Michelle Caruso-Cabrera profiles Pitbull who is rewriting the blueprint for business success in entertainment. For millions of millennial first generation U.S. born Latinos and anyone else smart enough to listen, the messages are clear – work harder than the rest, always be reinventing, defend your success and learn from your failures.
From Miami to Las Vegas to New York, Caruso-Cabrera sits down with Pitbull to get insight into the man who is rewriting the blueprint for business success in entertainment telling CNBC the music industry is “90% business, 10% talent” – a lesson he takes with him into other business ventures including Voli Vodka, Miami Grills and even his own fragrance. The Miami native has also become the face of the Latin community – an area some of the largest companies in the world are targeting – scoring endorsement deals with Bud Light, Dr. Pepper and Playboy. He was recently named the Most Influential Latino of 2015 by People en Español and the “godfather” of Norweigian Cruise Line’s newest cruise ship, The Norwegian Escape.
CNBC speaks with the first-generation Cuban-American about politics, including recent comments made by Donald Trump regarding the Latino population, which he says were “very offensive and disrespectful to our culture,” as well as his support of the re-establishment of diplomatic relations with Cuba and his hopes of one day returning to the country to perform.
During the hour, Caruso-Cabrera also gets the former street hustler’s take on business leaders he admires and the advice he has received, his plan to transform Miami into the next Silicon Valley, as well as what stocks he is invested in.
As for what’s next, Pitbull shows no signs of slowing down telling CNBC, “I love the work, I love the fight, I love the hustle.”
For more information, visit: cnbc.com/pitbull.
Watch some web extras below!