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Pitbull: Music That Makes You Move — Las Vegas Magazine

Mr. Worldwide is gracing the cover of the January 14, 2018 issue of Las Vegas Magazine with an article titled, “Pitbull: Music That Makes You Move at Planet Hollywood Resort & Casino”.

Read the full article by Ken Miller and Matt Kelemen below.

WORLDWIDE SENSATION
Cuban rap artist Pitbull is ready to set temperatures soaring during his Planet Hollywood residency

Want your wife girlfriend or girlfriend to love you forever? We’ve got one piece of advice: Take her to a Pitbull concert.

The Cuban rap star’s residency at Axis at Planet Hollywood Resort, which resumed this month, has an effect on women that’s hard to describe unless you’ve been to one of his concerts. Things start off quietly enough–a dramatice video plays, outlining the star’s escape from Cuba and struggle to overcome considerable odds to become one of the biggest music stars on the planet–but once Pitbull emerges onstage and launches into hits like “Fireball”, good luck seeing the show if you’re still sitting.

Eventually it’s not just the female audience members who lose their dancing inhibitions: Even reluctant husbands and boyfriends will eventually be coaxed into dancing by the sheer fun transpiring on stage. That’s the power of Pitbull: He unites everyone in a frenzy of fun, mixing in his political views with great beats and lyrics that are all about the importance–and benefits–of freedom.

Pitbull shows no shortage of enthusiasm in discussing his ongoing Time of Our Lives multidate engagement at Planet Hollywood. The Miami-born rapper is the first rapper in history to earn a Vegas extended engagement. That residency began in 2015, the final year of his seven-year plan for success, designated for “making history”.

“That’s definitely a part of making history right there, to even have this opportunity to perform in Vegas, because it’s something that I feel was … the idea was spawned and blossomed in Cuba, in Havana,”, says the nearly 37-year-old (his birthday is Jan. 15) son of Cuban expatriates who named his Armando Christian Perez. Pre-revolutionary Cuba’s tourism influenced the development of Vegas, and when Castro came to power many Cuban entertainers headed to the Strip. “Vegas is something that is deeply rooted in culture for me and, I would say, my family, but to also be a part of what I would see as the (entertainment) elite in Vegas is amazing.”

It may have seemed an audacious goal more than a decade ago when Pitbull’s “Culo” was ubiquitously heard in Vegas nightclubs, but he has arguably made a undeniable mark in the music industry and beyond. His 2015 album Dale was his ninth and, due to its diversity of influences, serves as a metaphor for his hometown’s melting pot (he released Climate Change in 2016). He is in demand for endorsements, has his own vodka brand, Voli, and a fragrance, and maintains a development deal for online content. He can envision his name on Strip marquees fro extended periods, though. “Obviously, that would be the goal, to have something permanent in Vegas,” said Pitbull when he first began his Vegas runs. “But just to be able to have two weeks over there and really soak up the city, soak up the people, soak up the energy … for us on our career side it’s great. It’s only going to give us more ideas for records and opportunities, but more than anything it’s amazing to have this opportunity… Vegas is what it is now, and Cuba’s going to reopen,” he said then. “I’m hoping to be the bridge between them, and be the one that performs in Vegas and also gets the chance to have a residency in Cuba once it completely opens up.”

Take a look at HQ scans from the magazine below.

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