Pitbull is gracing the cover of the December 2016 issue of the South Florida magazine, City & Shore, which includes an exclusive interview with Mr. 305.

Check out a preview of the article below.

South Florida’s own Armando Pérez has branded himself worldwide with a tenacity resonant of his stage name, “Pitbull.” He has, by some accounts in the music business, “used his branding opportunities more wisely and effectively than any artist in the music industry”.

“What most people forget is that this is the music business,” Pitbull says in the December issue of City & Shore Magazine. “I like creating an enterprise and partnerships around the music that I create.”

The 35-year-old son of Cuban immigrants – known alternatively as “Mr. 305’’ and “Mr. Worldwide’’ – talks with us about his latest enterprise, a partnership with The Seminole Hard Rock Winterfest Boat Parade, South Florida’s hometown boat parade Dec. 10 in Fort Lauderdale. As Grand Marshal, he promises to have the 45th anniversary edition of the venerable boat parade hip-hopping up the Intracoastal Waterway.

The December issue of City & Shore magazine will become available this weekend in print, online and on mobile.

Check back soon for the complete article and interview!